Consent and control
Cookie policy
Necessary cookies keep the shop running. Analytics and marketing cookies stay blocked until you choose to turn them on, and stop again when you withdraw consent.
Last updated: 9 November 2026
01What cookies are
Cookies are small files a website stores in your browser. We also use the browser's local storage (localStorage) for the cart and your cookie choices; we treat it the same way. We use cookies in line with Romanian Law No 506/2004 and the GDPR.
02Categories we use
- Necessary — without them the cart, sign-in, payment and language choice do not work. Always on; no consent needed.
- Analytics — shows us, in aggregate, which pages are visited and where checkouts get stuck (Google Analytics 4). On only with your consent.
- Marketing — measures ads and shows you relevant offers on Google and Meta. On only with your consent.
03How we block scripts
Google and Meta scripts are not loaded at all until you accept the matching category. We use Google Consent Mode v2 with every signal defaulting to “denied”. If you withdraw consent, we stop collection and delete the cookies these services set on our site.
04Cookie list
The list is updated whenever a new service is added to the shop. The NETOPIA payment page and the Google and Meta services also use their own cookies, described in their policies.
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| mfb-consent-v1 | Microfruits | Remembers your cookie choices (local storage). | until changed | Necessary |
| mfb-cart-v1 | Microfruits | Keeps the products in your cart (local storage). | until the cart is emptied | Necessary |
| mfb-voucher-v1 | Microfruits | Remembers the discount code entered in the cart (local storage). | until the cart is emptied | Necessary |
| mf-locale | Microfruits | Remembers your language (Romanian or English). | 12 months | Necessary |
| mf_session | Microfruits | Keeps you signed in. | 30 days | Necessary |
| mf_last_order | Microfruits | Shows the confirmation of an order placed without an account. | 24 hours | Necessary |
| mf_staff | Microfruits | Team sign-in to the admin panel. | 7 days | Necessary |
| _ga | Google Analytics 4 | Tells visitors apart, anonymously and in aggregate. | 2 years | Analytics |
| _ga_<ID> | Google Analytics 4 | Keeps the browsing session state. | 2 years | Analytics |
| _gcl_au | Google Ads | Measures conversions from Google ads. | 3 months | Marketing |
| _fbp | Meta | Identifies the browser for ads and conversion measurement. | 3 months | Marketing |
| _fbc | Meta | Remembers a click from a Meta ad. | 3 months | Marketing |
05How to change your choice
You can reopen the banner at any time from the “Cookie settings” link in the footer or the button below. You can also delete cookies in your browser settings; your cart and choices are then lost.
See also